Think about it, when a business decides to advertise or market what better brand to use for creative presentation than one that naturally spotlights businesses? BTW is that attention-grabbing, move the foreground brand. It’s tried and true, tested and proven and has been used exclusively by the Philadelphia CBS Radio Group for the last 8 years.
BUSINESSES TO WATCH exclusive commercials work by focusing an endorsement directly on the advertiser thereby creating immediate interest with its award winning sound. Combining the implied endorsement and a call to action tip for the advertiser’s product or service brings home the ROI.
The BUSINESSES TO WATCH DIGITAL NETWORK excels in performance because it takes advantage of the same strengths; bringing droves of people directly to it. Working together this strong combination of broadcast and digital makes both more effective and provides two of the most powerful marketing venues at a very affordable price.
HERE IS HOW THE BTW DIGITAL NETWORK WORKS WITH BROADCAST.
Participating radio stations run promotional spots pushing listeners towards the exciting new
BUSINESSES TO WATCH DIGITAL NETWORK. The station sells the exclusively designed BTW digital package and backs it up with add on spots promoting the advertisers directly. It becomes a circle from on air to online… driven by content – not commercials. But the net result is… Great Results!